SEO vs GEO: the Difference and Why it Matters

With the rapid emergence and relevance of AI in the way that we source our information, this blog looks at the role of SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) to understand how businesses can maximise their exposure online. According to a 2024 poll by Forbes, approximately 79% of Brits use generative AI to help […]