Is Marketing All About Going Viral? Trend chasing isn’t a social media strategy
Are we getting sidetracked in this digital world of trend-chasing? How many times have you seen a viral video, enjoyed it, engaged with it and never thought about the creator ever again? Virality is exciting, but it’s for the most part short-lived, offering brands little more than a burst of engagement which dissipates as quickly […]
Selling a Service? How to Market The Intangible
For service-based businesses, who sell something intangible, your marketing needs to sell your expertise, time and most importantly, build trust.